A recent study was conducted on a group of women who were trying to lose weight. Under the guise of a memory test, the women were shown pictures of chocolate cake or flowers. After the memory test they were asked about their attitude towards healthy eating: the women who saw the cake were significantly more likely to put healthy eating as priority than those who saw the flower picture.
I'm feeling hungry already
They were also offered either a chocolate or oatmeal cookie afterwards and the ones who saw the cake plumped for the oatmeal more often. The study did suggest the findings are only applicable to women who are trying to lose weight. Most women then.
These findings do come as a bit of a surprise to me since a lot of food businesses stress the importance of displaying their produce in the window to tempt customers in. I also read an article a while ago about eating things you can see; if you remove the offending item from your vision you are less likely to tuck in. And what about Marks and Spencer? Their “This is not just food, this is M and S food” epic took credit for saving the store.
I don’t know about you, but I quite fancy a melt-in-the-middle chocolate pudding with extra special devonshire clotted cream now.
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